
It’s now the fifth most visited website worldwide.


And if you make use of the latest Instagram trends, you have the potential to exponentially grow your reach. This makes it the fourth most used social media platform.

This will then give you the insights you need to anticipate changes and fine-tune your strategy.Īccording to the Sprout Social Index, Instagram is among the “big three” social media platforms. You need to keep a close eye on Instagram stats to stay on top of trends shaping the platform’s marketing landscape. But looking at your brand’s performance alone isn’t enough to get ahead of the competition. Your Instagram analytics provides account-specific performance insights, which then inform your strategy.
